Happy anniversary to us! It’s been 15 years since we designed our very first washable rug and so much has happened since then. When we started out 15 years ago, we didn’t have any idea of how large our brand would grow. We’re so thrilled for our washable rugs and now washable cushions to be in the rooms of so many families around the world. Our 15th anniversary comes on the heels of the launch of Lorena Canals in the Unites States last year. We’ve been so honored by all of the love we’ve received around America and the photos of all our customers share of their kids playing, eating, laughing, cuddling and living on our rugs.
Our commitment to the true mission of our brand — to bring non-toxic, affordable luxury and whimsical style into the homes of families — has not wavered. We still continue to use only 100% cotton materials, non-toxic dyes and hand boil our rugs under responsible manufacturing processes in India. Our social mission also continues with our Sakula Project. With the purchase of every rug, a child in Northern India is able to attend school.
Anniversary Special: The Indian Bag Rug
We wanted to do something meaningful and beautiful in honor of our 15th anniversary, so we created a new special edition collection of rugs inspired by a beautifully intricate handbag of Lorena’s designed by Indian artisans. The new Indian Bag collection includes three different colors: the gorgeously bright Multi, which for the first time uses 11 different colors in the same rug, and two softer shades, Grey Pink and Grey Blue.
New Washable Rug Collections Launching this Fall
In addition to our Indian Bag rugs, we are excited to share four additional new collections, all sure to bring joy and style to your living space. Our new Round ABC collection of rugs (pictured above) is perfect for playrooms and nurseries, adding a playful and young graphic element. The Round ABC rugs are available in Vintage Nude, Natural and Black, and Vintage Blue.
The Azteca collection has a Southwestern spirit with Native American-style prints and tassels. Azteca lends a vintage, hippy-inspired feel to any living space. Available in three different colors: Terracota, Vintage Blue, and Vintage Nude.
Cloudy skies (and floors!) are in the forecast for fall. Our new Clouds Collection of rugs brings a touch of whimsy and playfulness to kids rooms, shared spaces and playrooms alike. Available in Grey, Terracota, Mustard, and Vintage Blue.
From loom to room, our rugs are all handmade, safe, stylish and ready to join your family! We made a video in celebration of our 15th anniversary to show the creation of the Indian Bag rugs and the hard work that goes into making all of our washable rugs. Watch the video now.