ABOUT LORENA
A CREATIVE WITH A SENSE OF PRATICALITY
Lorena Canals is the person behind the firm that bears her name, together with a great team. Extremely creative and very committed to the design of sustainable and solidary products, her practical sense brought her to create the first washable rug in the world. Her obsession for details, quality, and originality, makes the brand one of the most innovative, launching new collections and renewing its catalog every year.
GROWING SINCE 1998
From the beginning of designing rugs in 1998 in her garage till today it is present in more than 70 countries around the world. An entrepreneur at heart, she founded her own artisan factory in India and today has offices in Barcelona, New Delhi, and New York.
“One day, 20 years ago, while watching my daughters playing on the rug, I thought-Wouldn’t it be easier to wash it at home? After searching unsuccessfully for the ideal rug, I decided to design a washable rug myself, perfect for a home with children.”
Lorena Canals – Founder & Designer
DESIGNER BY NATURE AND ALL FOR NATURE
With outstanding creative talent, Lorena Canals is a designer by nature, and it is nature that inspires her. Releases that were true eye-openers to interior designers and professionals in the sector, such as the leaf-shaped rug or the children's play rug that mimics a forest path, justify it.
ABOUT THE COMPANY
Having designed and manufactured rugs and washable accessories for almost 25 years, our company controls the entire production process from start to finish. Therefore, we carry out from the initial design idea to its subsequent manufacture through handcrafted processes, including logistics, storage, and distribution to more than 70 countries.
COLLABORATIONS WITH OTHER BRANDS AND ARTISTS
Because we are experts in sustainable, handcrafted, and innovative textile production, we want to offer brands, designers, and artists the opportunity to benefit from our more than two decades of experience and team up with us to develop unique collaborations. Our Design, Marketing, and Communications teams are responsible for providing additional support to the collections created side by side with our partners from our Barcelona headquarters.
TEAMWORK THAT WORKS
The team at Lorena Canals is made up mostly of young professionals, experts in different areas and from all over the world. Mainly female staff, we all strive every day to offer our customers the best shopping experience. From the artisans who make our rugs to the warehouse managers to the salespeople, designers, and Marketing and Communication specialists, we are all focused on achieving excellence in our products so that, in the end, the customer enjoys an authentic Lorena Canals rug or decor accessory.
OUR EXPERTISE
At Lorena Canals we are experts in designing and manufacturing washable rugs and decor accessories, controlling the entire production process from beginning to end. From the initial design concept and artisan manufacturing procedures to the logistics, storage, and distribution, we are reaching a potential market of no less than 70 countries in the World.
COLLABORATE WITH US
We offer brands, designers, and artists, the opportunity to benefit from this two-decade-long expertise by teaming up with us and developing unique collaboration collections that put our high-quality standards at their service.
We work side-by-side with each business partner from scratch, managing the entire process and providing added support from our Design, Marketing, and Communications teams based in our Barcelona headquarters, resulting in turnkey collaborations.
Moreover, partners can benefit from our staple brand values—products are handmade one by one using natural raw materials and non-toxic dyes by a crew of expert artisans in our factory in India. This way, we offer one-of-a-kind eco-friendly and fairtrade products, also giving back to our Sakûla Project.
CERTIFICATE OF AUTHENTICITY
Each of our rugs carries the signature of Lorena Canals hand-embroidered at the back, accompanied by a certificate of authenticity that warrants its origin, commitment to people, and to the planet. All our pieces, besides being handmade, are colored using non-toxic dyes, zero waste, save water, and fulfill a social mission through our Sakûla Project, dedicated to educating the children of the factory's craftswomen.
RUGS WITH SIGNATURE
To confirm that you have a true Lorena Canals piece in your hands, look at the back and check that it has her embroidered signature.
